Graphic design agency
Visual storytelling from strategy to implementation
Growth Driven will help define your vision, enabling you to better understand where you are today and mastering a plan for where you want to be.
We deliver better design by better understanding your business
Growth Driven deploy a rapid digital strategy assessment to understand the current position of your business. We help assess the current level of digital design and help to identify what opportunities exist to widen your organisations digital objectives.
We develop your design transformation strategy
Growth Driven will help to deliver your full design strategy including vision and implementation roadmap to align with your organisational goals. The purpose of the strategy is to set the vision, alongside a clear roadmap to quickly enable the implementation of the design project – including recommendations for next steps and potential implementation of a series of projects and products for implementation.
We deliver a variety of models and designs to help achieve the strategy
Growth Driven’s key differentiator is that we work alongside you right through to the very end. This puts us in the best possible position to make the right decisions and create the right designs for your business and for your customers. Growth Driven is here to truly collaborate with your business to ensure success at every level.
Strategic Design + Time Conscious
Over the past 10+ years we’ve honed our skills to be lightning-quick while maintaining the highest standards of quality on all design projects. From brainstorming to final delivery, we’ll work alongside you to create jaw-dropping designs that guarantee to better connect you with your customers, providing value at every step of your journey.
Categories + processes
Whether you need the creation of a new company logo for your new vision, a corporate brochure to educate your customers, or a website to engage online, we’ve got you covered. Our team of graphic designers are ready to tackle any challenge and produce stunning designs that are sure to make an impact.
People + culture
This is your opportunity to take a deep breath and relax. Growth Driven will be your ‘digital design mate’ to help you embed new designs and implement best marketing practices. We provide support for technical knowledge and tactical skills helping you to maintain your design standards at every step. We help to assist with ongoing development ensuring design standards is genuinely sustainable within the business.
Client stories we love
A Hole-in-One Every Time!
Rule the roost online!
Redefining what's possible for our game-changing companies.
Your questions answered
Graphic design is the art of creating visual content to communicate messages effectively. It is important for businesses because it helps establish a strong brand identity, attract, and engage customers, and convey information in a visually appealing and impactful way. Good graphic design enhances the professionalism and credibility of your business, increases brand recognition, and can differentiate you from competitors in a crowded marketplace. Whether it's designing a logo, website, or marketing materials, graphic design plays a crucial role in shaping the overall perception of your brand.
Graphic design plays a vital role in establishing and strengthening your brand identity:
- Logo Design: A well-designed logo visually represents your brand and becomes a symbol of recognition. It sets the tone for your brand identity and is used consistently across various marketing materials.
- Visual Elements: Consistent use of colours, typography, and graphic elements in your branding materials creates a cohesive and recognizable brand identity.
- Brand Guidelines: Developing brand guidelines that define how your brand should be visually represented ensures consistency across all design assets, reinforcing your brand identity.Packaging and Collateral Design: Thoughtfully designed packaging, brochures, and other collateral materials that align with your brand's visual identity help create a cohesive brand experience and leave a lasting impression on customers.
Graphic design enhances marketing materials in several ways:
- Visual Appeal: Professionally designed materials catch attention, engage viewers, and make a memorable impact.
- Information Clarity: Effective graphic design organises and presents information in a visually appealing and easy-to-understand manner, making it more digestible for the audience.
- Brand Consistency: Graphic design ensures that marketing materials align with your brand's visual identity, maintaining a consistent look and feel across various platforms and campaigns.
- Call to Action: Thoughtful design elements can guide viewers towards desired actions, such as making a purchase or filling out a form, increasing conversion rates.
Effective graphic design incorporates several key elements:
- Visual Hierarchy: Designing layouts that guide the viewer's attention using size, colour, contrast, and spacing to highlight important information and create a clear flow of information.
- Typography: Carefully selecting fonts that complement your brand and are legible at different sizes. Typography plays a crucial role in conveying the tone and personality of your brand.
- Colour Theory: Understanding the psychology of colour and using appropriate colour schemes to evoke desired emotions, create contrast, and enhance visual impact.
- Negative Space: Skilful use of negative space (empty or white space) in designs to create balance, highlight key elements, and improve overall readability.
To work effectively with a graphic designer:
- Clearly Communicate: Clearly articulate your design requirements, goals, and brand guidelines to ensure the designer understands your vision. Provide examples or references to help convey your preferences.
- Provide Feedback: Give timely and constructive feedback during the design process to refine and iterate on the designs. Be specific about what you like or dislike and offer suggestions for improvement.
- Trust the Designer's Expertise: While it's important to provide input, remember that graphic designers are professionals who have a deep understanding of design principles. Trust their expertise and be open to their creative ideas and suggestions.
- Establish Clear Deadlines: Set realistic deadlines for deliverables and communicate them to the designer. This helps both parties manage expectations and ensures the project progresses smoothly.
There are various graphic design file formats, each with its specific use:
- JPEG: A commonly used format for web images and photographs. It supports high compression, but multiple saves can result in quality loss.
- PNG: Ideal for images with transparency, such as logos or graphics with a clear background. It supports lossless compression and retains image quality.
- PDF: A versatile format used for both print and web. It preserves formatting and is widely compatible across different devices and platforms.
- AI/EPS: Formats used in vector-based graphics, commonly used for logos and illustrations. They allow for scalability without loss of quality and enable easy editing of individual design elements.
When hiring a graphic designer, consider the following factors:
- Portfolio: Review the designer's portfolio to assess their style, versatility, and quality of work. Look for examples that align with your design preferences and objectives.
- Experience and Expertise: Consider the designer's experience in your industry or with similar projects. A designer who understands your target audience and market dynamics can create more effective designs.
- Communication and Collaboration: Evaluate the designer's ability to understand your requirements and their responsiveness to your inquiries. Effective communication and collaboration are crucial for a successful design project.
- Pricing and Budget: Discuss pricing structures, project scope, and timelines with the designer to ensure they align with your budget and expectations.
The timeline for completing a graphic design project varies based on factors such as the complexity of the project, the number of revisions needed, and the designer's workload. It's essential to establish clear deadlines and milestones with your designer at the beginning of the project. Timelines can range from a few days for smaller projects to several weeks for more extensive or multifaceted designs. Regular communication and feedback can help ensure the project stays on track and is completed within the agreed timeframe.
The rights you have over the final graphic design files should be outlined in your agreement with the designer. Generally, once you have paid for the design services, you should have ownership of the final design files. However, it's essential to clarify this aspect with the designer upfront to avoid any potential conflicts or misunderstandings. It's recommended to ensure that you have the necessary usage rights to the designs, especially if you plan to use them for commercial purposes or make modifications in the future.
Non-Disclosure Agreement (NDA): Consider signing an NDA with the designer to protect sensitive information or proprietary designs.
- Confidentiality Clauses: Include confidentiality clauses in your design contract that prohibit the designer from sharing or using your project details or designs for other purposes.
- Secure File Transfer: Use secure file-sharing platforms or encrypted communication channels to exchange design files and information.
- Trust and Reputation: Work with reputable graphic designers or design agencies with a track record of respecting client confidentiality.